Dumbgood

I partnered with Dumbgood to create campaign imagery for the launch of their licensed Jaws and Jurassic Park collections. The goal was to develop a versatile set of assets that captured the nostalgic spirit of each franchise while aligning with Dumbgood’s modern streetwear aesthetic. For Jaws, the campaign was shot in a marina setting, using coastal environments and lifestyle-driven imagery to reinforce the film’s iconic ocean themes. For Jurassic Park, the creative direction leaned into outdoor environments and cinematic lighting to evoke a sense of adventure and discovery. Deliverables Landing page and website banner assets Product detail page (PDP) lifestyle photography Social media content (feed, stories, and promotional assets) Multi-format imagery for digital marketing channels The final asset library was used across the collection launch, supporting e-commerce, social, and marketing efforts surrounding the product drop.