The Boys
Intro
I partnered with The Boys creative team on the B-SIDE range. The brief came as an inspo deck with one direction: make a Y2K-inspired video. I shot it on a mix of lofi cameras — a car backup camera, a film camera, and an old Sony camcorder — for the gritty tape quality, then added effects and transitions in Premiere Pro to build the lofi vibe. The launch video pulled 45,056 likes.
Deliverables:
Art Direction
Videography
The B-SIDE launch video pulled 45,056 likes and 305 comments. What fans said: 'Yall are the best! ... I love that y'all are incorporating woman as well and I love the designs.' — Lily; 'I love this' — Evelyn; 'Looks so cute' — Isa.
The Boys
Brand Manager
