Atsuko

I partnered with Atsuko to create launch campaign imagery for their JoJo’s Bizarre Adventure and Gundam Wing collections. The goal was to develop a bold, visually driven asset library that translated the distinct aesthetics of each anime franchise into a fashion-forward campaign while staying true to Atsuko’s streetwear-focused brand identity. For JoJo’s Bizarre Adventure, the creative direction embraced vibrant colors, graphic backdrops, and stylized compositions inspired by the series’ iconic art direction. For Gundam Wing, the campaign utilized geometric set design, strong color blocking, and futuristic styling cues to reflect the franchise’s mecha-inspired visual language. Deliverables Landing page and website banner assets Product detail page (PDP) lifestyle photography Social media content (feed, stories, and promotional assets) Multi-format imagery and motion assets for digital marketing channels The final asset library was used across the collection launch, supporting e-commerce, social media, and marketing efforts while creating a cohesive visual identity for both releases.